Clayton Critcher

Join Clayton Critcher, a UC Berkeley marketing and psychology professor, as he delves into the fascinating concept of doubling-back aversion—the reluctance to start over even when it’s the best choice. He shares the story of the Panama Canal's costly mistakes due to this bias. Listeners learn practical strategies to overcome this instinct, such as reframing wasted efforts and adopting a more flexible mindset. It’s a compelling exploration of how our minds trick us into resisting the smart pivot.