Clayton Christopher

Clayton Christopher, co-founder of Astro Consumer Partners and creator of Sweet Leaf Tea, and Brian Goldberg, former CFO of Sweet Leaf Tea and SkinnyPop, dive into the secrets of scaling consumer brands. They discuss the shift from early to growth-stage investing and how to recognize when a brand is ready for capital. The duo emphasizes navigating the distribution trap, the contrast between DTC and retail, and the importance of strong partnerships. They also unpack the strategic risks in the CPG landscape and the evolving marketing strategies that fuel brand success.