Clayton Christensen

Clayton Christensen, Harvard Business School professor, discusses the 'Jobs to be Done' theory of innovation. The podcast explores how successful companies grow by understanding customer needs and improving their products, using McDonald's and IKEA as examples. It also delves into the impact of failing to fulfill customer needs effectively, with insights from Kodak's downfall in the digital imaging industry.

In a heartfelt tribute to the late Clayton Christensen, a renowned Harvard Business School professor celebrated for disruptive innovation, key insights from his work on the 'jobs to be done' framework are revisited. He discusses how analyzing customer behavior—like the unexpected popularity of milkshakes—reveals deeper needs driving purchases. The conversation also touches on the challenges companies face with commercial leases and mergers, emphasizing the importance of aligning products with customer experiences to foster innovation and sales.

Clayton Christensen, author of 'The Innovator's Dilemma,' discusses Google and Antitrust, app store fees, AI-generated content, and the impact of AI on the movie market.

Join Clayton Christensen, a Harvard professor and disruption theory pioneer, alongside Marc Andreessen, co-founder of Netscape, and tech journalist Steven Levy. They explore how established companies often ignore the looming threat of disruption. The trio unpacks Airbnb's game-changing impact on the hotel industry and the vital 'jobs-to-be-done' framework for innovation. They also discuss the stark difference between mistakes of commission and omission, emphasizing that missed opportunities can be more damaging. A candid conversation on understanding and navigating change!

Marc Andreessen, co-founder of the influential Andreessen Horowitz, and Clayton Christensen, Harvard professor and the genius behind disruption theory, delve into the fascinating dynamics of business disruption. They argue that even the most competent companies can falter, examining case studies from giants like Apple and Google. The conversation touches on the nuances of innovation, the unique strengths founder CEOs possess, and the key to balancing professional success with personal fulfillment. Their insights are a must-listen for anyone navigating today's business landscape.