Clay Owensby

Clay Owensby, the Senior Director of Data & BI Technology at NASCAR, shares his insights on revolutionizing fan engagement through analytics. He discusses transforming races into immersive experiences and leveraging telemetry for safety. Clay emphasizes building a strong data foundation to tailor interactions and attract younger audiences using predictive analytics and AI. He also highlights the creation of the Data Garage for centralized data management and the balance between democratization and centralization in analytics for enhanced fan experiences.