
Clara Smyth
Expert in gathering actionable insights and competitor strategies
Best podcasts with Clara Smyth
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Jul 10, 2024 • 42min
Why competitive intelligence is more than battle cards
Trailblazers in competitive intelligence, Andy McCotter-Bicknell, Clara Smyth, and Alex Eaton share insights on knowing competitors, balancing competitive and customer intelligence, investing in CI, creating comparison pages, and enhancing sales effectiveness by acknowledging competitors in positioning strategies.