Clara Murray

In this discussion, Clara Murray, a data reporter at the Financial Times specializing in the tobacco industry, and Mari Novik, a leisure reporter, reveal how nicotine pouches have surged in popularity as cigarette sales decline. They explore the potential of these pouches as cognitive enhancers and a fresh revenue source for Big Tobacco. The conversation also tackles the marketing strategies targeting young adults, regulatory challenges, and the looming health concerns tied to this emerging trend.