Claire Suellentrop, a co-author focusing on customer-led growth, and Georgiana Laudi, co-founder of a consulting firm for startups, discuss their new book, which promotes a customer-centered approach to building recurring revenue. They explain why they titled the book 'Forget the Funnel' and outline a three-step strategy for unlocking customer-led growth. Key insights include engaging future customers and operationalizing insights for sustainable revenue. Real-world examples illuminate how to adapt business strategies based on customer feedback.
