Claire Sadler

In this engaging discussion, Claire Sadler, Chief Marketing Officer at the British Heart Foundation, reveals how purpose-driven marketing can indeed save lives. She shares insights about the transformative CPR training campaign with Sky Bet that empowered over 270,000 individuals to perform lifesaving techniques. Claire also opens up about the hurdles of leading major brands, the importance of diversity in advertising, and the emotional challenges of executive roles. Her stories inspire a new understanding of marketing's profound societal impact.