Claire Roussel

In this discussion, Claire Roussel, a Paris-based fashion journalist, delves into France's complex relationship with Shein following its controversial Paris opening. She highlights the country's swift reaction, including seized products and the backlash against Shein's fast fashion model. Claire explains why France's response differs from giants like Zara and H&M, driven by economic pressures and new legislation. She also explores the reality of Shein's popularity in France and suggests systemic solutions to counter ultra-fast fashion.