Claire Robinson

Claire Robinson, an expert in political communication and author of 'Promises Promises, 80 Years of Wooing New Zealand Voters', discusses how politicians are increasingly using multimedia tools to engage with the media and the public. She delves into the impact of rising media campaigns on political decisions, particularly post-COVID, highlighting innovative strategies like superhero-themed advocacy. Robinson also critiques the ethical implications of public funding for political messaging and examines the changing landscape of political communication in a digital world.