Claire Kelly

Managing Director of Gemba Europe and Middle East, a strategy and fan insight agency that carried out research into women's sport fandom for Sky Sports.

Best podcasts with Claire Kelly

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Mar 25, 2025 • 1h 10min

UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies

Jo Osborne, Head of Women's Sport at Sky Sports, and Claire Kelly, Managing Director of Gemba Europe and Middle East, share groundbreaking insights on who’s really watching women's sports. They discuss new research revealing surprising demographic overlaps and the need for inclusive marketing strategies. The conversation also tackles how to engage diverse audiences, enhance brand loyalty, and adapt to evolving viewership trends. With a focus on gender equality and the unique dynamics of women's sports, it's a must-listen for anyone in the sports industry.