Amanda Tyler, former Head of Marketing at the Optimism Foundation, and Claire Kart, CMO of Aztec, dive into the nuances of marketing in the crypto space. They discuss the challenges of building community and attracting developers, emphasizing the balance between visibility and personal branding. Token launch strategies and the quirky intersection of memes and crypto are highlighted, along with the importance of authentic founder branding. Their insights on effective event strategies and managing dual organizational narratives provide a roadmap for success in this evolving industry.
