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Claire Blyth
Founder of Red Setter, a PR agency championing design; experienced communications leader who advises creative studios on reputation and media strategy.
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Nov 3, 2025
• 50min
Claire Blyth on Why PR Still Matters in the Age of AI
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Claire Blyth, founder of the PR agency Red Setter, shares her insights on the evolving landscape of public relations in an AI-driven world. She highlights the necessity of human connection amid declining traditional media and the rise of generative AI. Claire discusses the challenges of maintaining authenticity and trust in PR, as well as the importance of quality journalism over clickbait. Additionally, she reflects on her personal journey with public speaking and the need for agencies to engage meaningfully with their audiences.
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