Cindy Kam

Cindy Kam, a political science professor at Vanderbilt University, dives into the intriguing world of political yard signs. She discusses the true impact of these signs on voter behavior and public sentiment. Surprisingly, they can influence name recognition and voter preferences in significant ways. Cindy also explores the emotional responses these signs evoke, from community cohesion to divisive feelings. Her insights challenge common perceptions about whether yard signs are mere clutter or powerful political tools.