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Cindy Deily
Vice President of Merchandising for Skincare at Sephora. Has been with the company for nearly two decades and has been instrumental in shaping the beauty industry.
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Jun 17, 2025
• 46min
The Mothership of Beauty: How Sephora Curates Its Shelves, Transformed the Industry, and the Hottest New Must-Have Products With VP of Merch Cindy Deily
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Cindy Deily, Vice President of Merchandising for Skincare at Sephora, shares her nearly two decades of expertise in the beauty industry. She reveals the secrets behind Sephora's product curation, highlighting viral items and emerging trends. Cindy discusses the industry's shift towards sustainability and inclusivity, emphasizing the role of social media in shaping consumer preferences. From the rise of indie brands to innovative skincare solutions tailored for hormonal health, this conversation offers a fascinating glimpse into the evolution of beauty.
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