Cindy Alvarez
Expert in customer research and iterative development. Author of Lean Customer Development and leads user experience for Yammer at Microsoft.
Best podcasts with Cindy Alvarez
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Feb 19, 2021 • 46min
Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)
Cindy Alvarez, Director of Customer Research at GitHub, talks about customer research with software engineers, testing interview questions, importance of empathy, writing a book on Lean Customer Development, objections to customer interviews, and optimizing for continuous discovery.
Sep 17, 2016 • 39min
Cindy Alvarez on customer research and iterative development
Cindy Alvarez, an expert in customer research and iterative development, brings her rich background to the conversation. She shares insights on the critical role of customer research in product decisions and the challenges of prototyping in tech. Alvarez discusses her unexpected journey from psychology at Harvard to tech leadership at Microsoft, emphasizing effective communication’s role in customer engagement. She also explores how mobile games can enhance physical activity, showcasing innovative ways to improve user engagement through technology.
