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Cindy Alvarez

Director of Customer Research at GitHub and author of the book Lean Customer Development.

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Feb 19, 2021 • 46min

Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

Cindy Alvarez, Director of Customer Research at GitHub, talks about customer research with software engineers, testing interview questions, importance of empathy, writing a book on Lean Customer Development, objections to customer interviews, and optimizing for continuous discovery.