Cindy Allis, CEO and Co-founder of Floatist, shares her insights on overcoming seasonal sales challenges in the yacht industry. She reveals strategies for compelling clients to make quicker decisions, such as using incentives and adapting to market trends. The conversation highlights the importance of mutual action plans and digital sales rooms to keep prospects engaged without overwhelming them. Cindy also discusses how understanding decision-making dynamics within organizations can help reduce delays in the purchasing process.