Ciara Anfield

Ciara Anfield is the Senior Vice President and Chief Membership & Marketing Officer at Sam’s Club, with over 12 years at Walmart. In this engaging discussion, she shares insights on the power of empathy in leadership and the importance of discovering brand purpose. Ciara emphasizes consumer connections and personalization in marketing strategies, reflecting on her dynamic career in retail. She discusses fostering team creativity and the balance between innovation and routine, all while navigating the vibrant world of marketing at the Cannes Lions Festival.