Dean Lyons, the CEO of Bright Nights, shares how a simple favor turned into a nationwide holiday lighting business, with installations ranging from $2,500 to over $400,000. He discusses marketing strategies focused on affluent neighborhoods and the importance of operational efficiency. Chuck Smith, the founder of Planet Christmas and a lighting enthusiast, reveals how the shift to LED technology revolutionized holiday displays. Together, they explore the economics behind seasonal lighting and the artistry involved in creating stunning displays.
