Chuck Hengel, Executive Chairman of Misfits and Machines, shares his expertise on how AI is revolutionizing marketing. He discusses whether AI is living up to the hype or slipping into disillusionment. The conversation dives into practical applications, like AI-driven sales coaching and automated brand management. Hengel explores AI's potential for enhancing customer support and content creation, as well as its future role in audio branding and imagery for ads. Insightful and thought-provoking, it's a fascinating look at marketing's AI-driven evolution.