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Christopher Rzany
Vice President of Strategic Marketing Alliances at eFinancial and Fidelity Life, a direct-to-consumer life insurance distributor and product manufacturer. Has experience in strategy, planning, and product development.
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Feb 10, 2025
• 37min
Marketing & Distribution Section: Actuarial Alliances: Navigating the Shifting Landscape of Partnerships
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Join Dennis Li, Director of Business Development at Amplify Life Insurance, and Christopher Rzany, VP of Strategic Marketing Alliances at eFinancial and Fidelity Life, as they explore the evolving landscape of partnerships in the life insurance sector. They discuss the shift towards strategic collaborations, the importance of consumer insights, and effective outreach during critical life events. The conversation emphasizes innovative business models and the critical role of trust in nurturing successful long-term partnerships that enhance customer engagement.
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