Christopher Russo

Founder and CEO of Fifth Generation Sports with ~25 years in the sports industry, including leadership roles at the NFL and experience advising and executing middle-market sports M&A transactions.

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Nov 8, 2025 • 17min

Can PE Score in the Youth Sports Sector?

Christopher Russo, Founder and CEO of Fifth Generation Sports, shares his extensive sports industry expertise, including past roles with the NFL. He explores the booming $40 billion youth sports market, highlighting the appeal for private equity investors. Topics include niche opportunities in facilities, software, and streaming services. Russo warns of the risks of rising costs affecting families and discusses challenges like operator risk and due diligence. He also points to growing trends in women’s sports and collectibles as exciting investment avenues.

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