Christopher Rack
CEO of pharosIQ, with a track record of driving remarkable growth and prioritizing building robust processes and fostering winning cultures.
Best podcasts with Christopher Rack
Ranked by the Snipd community
6 snips
May 13, 2024 • 52min
#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)
Dave talks with Christopher Rack, CEO of pharosIQ, about intent data, ABM basics, and marketing in non-SaaS industries. They cover timeless marketing principles, unique positioning, and the importance of execution over strategy. They also discuss the challenges of intent data in marketing outreach, the rebranding journey, and strategies for B2B non-SaaS marketing.
5 snips
Jun 17, 2024 • 53min
#150: ABM | What ABM Isn’t – Some Huge Misconceptions of ABM, and What Works in 2024 (with Christopher Rack)
Dave chats with Christopher Rack, CEO of pharosIQ, about ABM. They cover misconceptions, aligning sales and marketing, and re-engaging churned customers. Key points: ABM needs strategy, not just product; targeting the right accounts is crucial; balancing ROI expectations is vital; re-engaging churned customers with product updates is effective.
