Christopher Demetrakos

Founder and CEO of Manzanita KK, a neuroscience-based marketing consultancy. Expert in Gen 3 marketing and the application of neuroscience to advertising.

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Jan 6, 2025 • 1h 13min

Episode #424: Resonance Revolution: Marketing, Neuroscience, and the Future of Human Decision-Making

Christopher Demetrakos, founder and CEO of Manzanita KK, dives into the fascinating world of neuroscience-driven marketing. He discusses how emotional resonance revolutionizes decision-making and consumer behavior. Topics include the impact of neurochemicals on marketing strategies and the challenges of media saturation in modern society. Demetrakos also explores cultural identity and the future of personal connections in a digital landscape, highlighting the balance between individual authenticity and societal norms.