Christophe Trapp

Christophe Trapp, host of the Business of Storytelling, joins marketer Dan Sanchez to explore AI's role in enhancing storytelling. They discuss the groundbreaking ChatGPT update, emphasizing its superior reasoning abilities for crafting engaging narratives. The conversation highlights the significance of original content in marketing and shares insights on creating captivating customer case studies. They also touch on AI's impact on productivity and customer journey improvements, showcasing how hyper-personalization transforms marketing storytelling.