Christine Polewarczyk, SVP of Product Marketing and Research at PathFactory, shares her expertise on data-driven content marketing. She discusses revolutionizing your content strategy through intelligent operations and AI insights. Learn about the critical importance of content metadata and the four phases of content lifecycle management. Christine also emphasizes the need for tracking engagement data to refine personalization and improve business outcomes. Her roadmap reveals how adapting to technology can give you a competitive edge in the marketing landscape.