Christine Looser

In this insightful discussion, Dr. Christine Looser, a branding expert and head of business at the Minerva Project, teams up with Chris to explore the complexities of branding. They dissect the interplay between human evolution and perception in brand identity. Listeners will be intrigued by their take on the elusive nature of brand control, the role of emotional connections, and how cultural nuances shape brand relationships. With engaging examples from companies like Apple and Nike, they emphasize that authentic branding is more about perceptions than just narratives.

Higher ed is at a crossroads, and Christine Looser is here to challenge institutions to rethink everything—from curriculum design to digital transformation. As a cognitive neuroscientist and Senior Director at Minerva Project, Christine helps universities craft student learning experiences that are relevant, effective, and experiential. In this episode, she and Dustin dive into the intersection of neuroscience and education, the power of digital learning tools, and how institutions can adapt to a rapidly changing world.Guest Name: Christine Looser - Senior Director of Strategic Partnerships at Minerva ProjectGuest Social: LinkedInGuest Bio: Christine Looser is a behavioral scientist at Minerva, where she was initially the first faculty hire for the business college. Christine built the team, designed curricula, taught brand strategy, led the business college, headed up our professional learning partnerships, and she now works on the business development team. In her current role, Christine helps other institutions make their learning programs more effective, experiential, and relevant for today’s world. Her ultimate goal is to ensure that the way people teach aligns with the ways that brains learn. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Christine Looser, a cognitive neuroscience expert and head of the business college at Minerva Schools, dives into groundbreaking educational methods. She discusses the importance of critical thinking and student engagement, contrasting traditional lecturing with active learning techniques. Looser explores innovative frameworks for virtual education, fostering connections among students, and emphasizes teaching methods that prioritize autonomy. The conversation highlights effective decision-making, curriculum complexity, and the shift towards interactive learning, making education more dynamic and impactful.