In this episode of The Art of Being Well, Dr. Will Cole sits down with Jeff Krasno, co-founder of Wanderlust and CEO of Commune, to explore the science behind doing hard things for better health. Jeff shares the inspiration behind his upcoming book, Good Stress, and why embracing challenges can be transformative. They discuss the difference between good and bad stress, how hard conversations improve well-being, and why fasting offers unexpected mental and emotional benefits. Jeff also reflects on his journey creating wellness festivals and how those experiences shaped his personal growth. For all links mentioned in this episode, visit www.drwillcole.com/podcast.

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