
Christine Edmonds
Head of Analytics at ICONIQ Growth
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Dec 5, 2023 • 34min
SaaStr 705: Decoding the 2024 Market: How to Scale from Go-to-Market Through IPO for the Year Ahead with ICONIQ Growth’s General Partner Doug Pepper and Head of Analytics, Christine Edmonds
Doug Pepper, General Partner at ICONIQ Growth, and Christine Edmonds, Head of Analytics at ICONIQ Growth, share insights on scaling go-to-market strategies in the SaaS industry. They discuss building a go-to-market strategy, the importance of go-to-market strategies for SaaS companies, revenue generation, international expansion, and evaluation for IPO-ready companies.