Christine Comaford, a Leadership and Culture Coach specializing in applied neuroscience, discusses why change management fails. She explores behavior change, capability development, belief systems, and identity in successful change management, using relatable examples. Comaford outlines a six-level approach to mastering change, emphasizing engaging people and creating accountability. The chapter also explores the reasons behind failed change management in businesses, including NetSuite's customized solution and the author's background in leadership coaching.
