Sales is more difficult than ever, not because buyers stopped buying, but because trust is harder to earn.

In this episode, Paul Fuller talks with Larry Levine about what it takes to sell in a post-trust world. Larry breaks down his four pillars for rebuilding credibility in modern selling: authentic relationships, meaningful business value, inspirational experiences, and disciplined habits.

They also explore why sellers get stuck trying to be liked, how confidence changes outcomes, and why leaders must coach mindset and heartset before they can expect skillset to improve.

In this episode, you’ll learn:

Why trust has declined and how sellers contributed to it
How to avoid the “friend zone” by bringing meaningful business value
The four pillars that build credibility with consistency
Why confidence and belief unlock real selling skills
How coaching and discipline drive long term performance

Listen in to discover why soft skills yield hard dollars, and how trust based selling starts from the inside out.

Learn more about Larry Levine’s book here.

Christine Brunzel

The AI-powered Podcast Player