Christina Jaramillo, President of Personal ABM and co-host of the ABM Done Right podcast, dives into the evolving landscape of account-based marketing. She emphasizes the shift from ABM to a more holistic Account-Based Experience (ABX), advocating for collaboration among sales, marketing, and customer success teams. Insights include using ABM to double revenue, the necessity of building trust through education, and the importance of a unified strategy in enhancing client experiences. Jaramillo's practical tips on cross-departmental integration aim to drive greater growth and retention.
