Rob Farrow, an experienced marketing executive, and Christina Farrow, a professional wedding planner, co-founded Aisle Planner to address the lack of suitable software for wedding planners. They share their journey of innovation, highlighting the challenges they faced and the importance of aesthetics and functionality in their product. The couple discusses navigating the pandemic's impact on their business, strategic funding hurdles, and their emotional experience during a significant acquisition, demonstrating resilience and commitment to their vision.