Christina Farr

Christina Farr, an investor and former health-tech journalist, discusses the power of storytelling in business. She reveals how narratives can outperform data in attracting investors and customers. Christina introduces her SOAP framework—Surprise, Openness, Authenticity, and Pathos—designed to craft compelling messages. The conversation dives into classic narrative plots like the 'David vs. Goliath' story and shares real-world examples from Apple and Tesla. She emphasizes effective origin stories and the impact of storytelling on company culture and strategy.