Christina Daves

Christina Daves, a PR strategist and lifestyle expert, has helped clients achieve over 1 billion views and $100 million in sales. She discusses how people often mistake luck for hard work, emphasizing that preparation is key to seizing opportunities. Christina outlines a three-step plan to become media-famous: being newsworthy, crafting a unique hook, and connecting with the right journalists. With real-world examples, she reveals how strategic public relations can transform visibility and drive growth for established businesses.