Christina Chonody

Christina Chonody, Senior Director of Marketing at Hestan, a luxury cookware brand, reveals the secrets behind their impressive 40% repeat purchase rate. She discusses the power of culinary storytelling and strategic partnerships with chefs that enhance brand loyalty. Christina emphasizes how plain-text emails can outperform visually complex designs, highlighting the significance of genuine value over discounts. Listeners also learn about the benefits of Nanobond technology and segmentation strategies that drive retention and revenue growth.