Christina Carbonell and Galyn Bernard, co-founders of Primary, share their journey in creating a groundbreaking children's clothing line focused on simplicity and gender neutrality. They discuss their initial struggles with branding and fundraising, navigating the challenges of the crowded apparel market. The duo emphasizes their commitment to timeless styles and affordability, and how customer feedback shaped their marketing strategy. With annual sales surpassing $50 million, they reflect on the delicate balance between hard work, luck, and their unconventional approach to kids' fashion.
