Christie Buck, founder of a groundbreaking potato chip startup, aims to redefine junk food with gourmet, plant-based options. Alongside investors Cyan Banister and Mac Conwell, they delve into the challenges and triumphs of launching Christie's Chips. The discussion includes innovative flavors like vegan sour cream, lean operations, and unique marketing strategies. Insights into navigating the competitive snack market and the vision for billion-dollar growth showcase the potential impact of this tasty venture in the health-conscious world.