Christiana Laugen

Christiana Laugen, a former tech professional, shares her daring leap into entrepreneurship by acquiring a 40-year-old pool maintenance business. She delves into her motivations for leaving the corporate world, emphasizing her desire to 'eat what she kills.' Christiana discusses the rapid changes she made, including restructuring her team and enhancing operational efficiency through technology. She also highlights the unique challenges of commercial versus residential services and the exciting potential for growth in what many consider 'boring businesses.'