Christian Wolters

President for Canada and GM of Marketing for North America at Intrepid Travel, with prior roles including CMO at TourRadar and earlier brand marketing experience at Harley-Davidson; returned to Intrepid to refocus the brand around its core values and sustainable practices.

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Nov 4, 2025 • 47min

Multi-Day Brand & Growth Strategies from Intrepid Travel

Christian Wolters, President for Canada at Intrepid Travel and former CMO at TourRadar, shares insights on reconnecting the brand with its core values. He emphasizes aligning messaging with guest experiences and the power of transparency in marketing. With a focus on sustainability, he discusses tough choices like banning elephant rides and balancing growth with customer loyalty. Christian also highlights the importance of emotional connections in travel, innovative product development, and strategic partnerships that drive future bookings.

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