Christian Muche

CEO and co-founder of Beyond Ordinary, the company behind the Possible event in Miami, bringing together creative minds, tech innovators, and brand leaders.

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May 12, 2025 • 23min

The Refresh News: May 12 Interview with Christian Muche from Beyond Ordinary (Possible) + New Fronts and the future of TV

Christian Muche, CEO of Beyond Ordinary, shares insights from the Possible event in Miami, which aims to redefine traditional conferences by enhancing networking and fostering creativity among senior decision-makers. He discusses the role of AI in shaping conversations without dominating them, and highlights a curated speaker lineup that brings fresh perspectives. The chat also touches on emerging trends in advertising, like shoppable video and innovative content strategies, ensuring a vibrant future for media and engagement.

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