Hilary Scheinbaum, journalist and founder of GoingDry.co, shares her insights on the sober curious movement, discussing her personal journey in giving up alcohol. Christian Miller, research director at the Wine Market Council, reveals surprising data on the decline of alcohol sales and the surge in non-alcoholic options such as wine. They explore changing consumer habits, the positive health effects of sobriety, and how these trends are reshaping social interactions and dating, encouraging more genuine connections beyond the drink.
