In this engaging discussion, Christian Jack, founder of Sales Dojo and a renowned sales coach, dives into the intricacies of persuasion in sales. He emphasizes the importance of understanding psychology to enhance sales effectiveness. Christian reveals that it’s not just about pushing for a sale—it's crucial to connect with clients through active listening and recognizing non-verbal cues. He also discusses the impact of social masks in communication and how becoming more attuned to body language can build trust and improve relationships.