Christian Godden

Christian Godden, Head of Strategy at Malmö FF and former strategic director at BBDO Nordics, dives into the vital role of community in football. He shares how Malmö FF operates on 'human currency,' prioritizing community engagement over financial resources. From innovative educational programs to building resilience through trust, he explores how sports foster belonging. Christian argues for balancing data with genuine relationships, emphasizing that technology should connect, not isolate people. This conversation reveals the power of community in shaping a club's identity.