Christian Erthel

Christian Erthel, a serial ecommerce entrepreneur, shares his journey from launching Meller sunglasses to orchestrating HelloBody's massive €330M exit. He discusses the cultural quirks that challenge US brands in Europe, emphasizing the importance of local payment preferences like cash on delivery in Italy. With over 3,500 A/B tests under his belt, Christian reveals surprising insights on ad creative, such as the effectiveness of bold visuals and the advantage of collection pages. His strategies offer invaluable lessons for scaling ecommerce brands across diverse markets.