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Chris Zavaglia
Director of Baseball Communications and Assistant General Manager for the Stockton Ports. He shares insights on increasing attendance, achieving sellouts, and boosting online ticket sales through data-driven marketing strategies.
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Oct 10, 2023
• 27min
38 - Case Study: 15% Attendance Increase - How The Stockton Ports Did It
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Chris Zavaglia, the Director of Baseball Communications and Assistant GM for the Stockton Ports, shares his expertise in revitalizing sports marketing. He reveals how a strategic focus on data-driven decisions led to a remarkable 15% increase in attendance and three sellouts. The conversation highlights the power of engaging video content and the necessity of tracking ticket sales from diverse sources to fine-tune marketing efforts. Zavaglia also discusses planning for the off-season to maintain momentum and revenue growth.
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