Chris Woodruff, a University of Oxford professor and non-executive director at British International Investment, shares insights on the intersection of research and investment. He highlights the challenges BII faces in promoting sustainable growth in emerging markets. The discussion dives into evidence-based strategies for businesses, using randomized control trials to address hurdles faced by micro and large enterprises. Woodruff also reevaluates the significance of external validity in investment decisions, advocating for a thorough understanding of general equilibrium effects to enhance DFI impact.