Chris Surdi

Chris Surdi, Head of Sales at Ascend, shares invaluable insights into maximizing sales effectiveness. He emphasizes the importance of identifying roadblocks for reps instead of merely criticizing them. Surdi introduces the 'three whys' approach to enhance urgency in decision-making linked to concrete events. He discusses the need to align with internal champions and thoroughly understand the buyer’s perspective. This conversation provides practical strategies for improving deal intelligence and navigating sales negotiations effectively.