Chris Sherman

Chris Sherman, CEO of Island Creek Oysters, shares his inspiring journey from a local oyster farm to a thriving e-commerce operation shipping to 46 states. He discusses the transition from traditional seafood retail to innovative digital marketing strategies that boost customer loyalty. Sherman emphasizes the blend of analog and digital methods, creating aspirational content around premium oysters, and building a vibrant team culture while scaling from five to 120 employees. He also touches on partnerships with Michelin-starred restaurants, emphasizing quality and collaboration in the aquaculture industry.