Chris Price

Chris Price, Director of the SaaS Vertical at Baker Tilly Digital, dives into the world of SaaS metrics and finance insights. He highlights the critical shift from traditional spreadsheets to automated dashboards for enhanced business tracking. Chris discusses how SaaS intelligence can streamline revenue management, providing comprehensive insights into upsells and renewals. He also emphasizes the importance of data contextualization in understanding customer behavior, ultimately leading to better decision-making and strategic planning.